Step-to-Step Guide for Best Time to Post Instagram Reels to Get More Engagement

Introduction:

It’s no wonder that Instagram is on the rise because of the new feature Insta Reels! This feature is similar to TikTok and YouTube Shorts, where users can post short videos with music and voice-over. Reels can be up to 30 seconds, but they can be posted with a touch of creativity by adding some edits like audio, filters and effects. Are you wondering why some Instagram reels go viral, while others don’t? Do you think time can be a factor? Yes, time can be the missing puzzle in it. Posting your content or reels at the right time can gain the opportunity to create a sizeable following.

Let’s walk through the path to determine the best time to upload your content or reels so that they get the attention they deserve. 

Table of Contents:

• Best times to post on IG Reels

• Day 1 Monday

• Day 2 Tuesday

• Day 3 Wednesday

• Day 4 Thursday

• Day 5 Friday

• Day 6 Saturday

• Day 7 Sunday

• How to get most of your Instagram reels

• Figure out how to target the audience interaction

• Build an Instagram strategy

• Keep track of Competitors

• Frequency of Posting

• Quality over Quantity

• Keep the Content Relevant

• Algorithm

• Experiment with A/B Testing

• Some tips to get you started

• Locate your audience

• Experiments with Different Formats

• Provide Ocean of Contents

• Keep it Unique

• Understand your audience

• The Wrap

• Frequently Asked Questions (FAQ)

• Does the ideal posting depend on the audience?

• Is Quantity over Quality more important?

• Do weekends have better engagement than weekdays?

• Does experimenting with postings and strategies really work?

• Can I gain a sizeable following without any strict posting schedule?

Best Times to Post on IG Reels:

Is there really a best time to post on IG reels? Our answer would be Yes, but the best time to post your content depends on the audience’s location. The social media platform engagement will occur when most of your audience is online. It is a little tough to find the right time, but here are some best engagement rates to know about:

When it comes to Instagram, this platform provides insights only when most of your followers are most active. One can check this by looking at the Instagram insights and clicking on the audience. 

Day 1 Monday:

Obviously, Mondays are busy mornings for everyone. Posting early can help you capture the early morning audience. This ensures that your post is fresh in the feed of the people when checking their phones first in the morning. Similarly, 12 PM to 1 PM can be the best time to post your feed as people will take some time to get back to their work and check the feeds. Usually, people take a break during lunchtime after settling in at work. 

Day 2 Tuesday:

Tuesday’s are the days when people will be slowly settling into the week, so they get time to view the post in the mornings. The ideal time would be around 9 AM to 10 AM. They drop off to work and the schedules. As people get on their work tasks, engagement usually drops off in the afternoon.  

Day 3 Wednesday:

11 AM to 12 PM will be the ideal time on Wednesday, as people in the mid-week are more likely to take a break from work to check their social media feeds. On Wednesday people usually get down to their work in the afternoons, so the afternoon would be the right time to post the feed. 

Day 4 Thursday:

The best time to post reels on Instagram on Thursday will be from 11 AM to 12 PM and 7 PM. Posting at these times helps you connect with your customers and capitalize on peak user engagement. So go for the mid-times of the day on Thursday to get your content more engaged with your audience. 

Day 5 Friday:

Fridays are the most relaxed days of the week, where people plan to go on weekends with the plans, which is why engagements drop off in the evening. Fridays are the days when people are more likely to make plans for the weekends. 2 PM to 4 PM would do better on Fridays. 

Day 6 Saturday:

As the weekend starts people will be more likely to check Instagram stories in the mornings, as the routine begins slow during the weekend mornings.  So, from 9 AM to 10 AM and 8 PM is the possible ideal time to post the feed. Posting at this time you will see some spike in the average engagement rates. 

Day 7 Sunday:

The best time to post reels on Instagram on Sundays is between 7 PM to 8 PM in the evening and 8 AM to 9 AM in the morning. It is very obvious that the day starts late for everyone on Sundays and this day is meant for other activities which leads to less engagement. 

Now to Summarize:

• The best days to post on Instagram are Monday, Wednesday and Thursday

• Weekends are obvious for less engagement, however, posts on these days have limited reach

• Early mornings and midday slots are the better times to post reels to get better reach and engagement

• The above mentioned times are in absolute values, you can go for nearer times like 11.05 AM or 8:50 AM

How to get most of your Instagram Reels?

The initial step on how to get most of your Instagram Reel is to know your audience and the time when they are most active on the platform. This will help you determine the best time to post your reels. Once you have figured out the ideal times, make sure that you deliver quality content with high quality and engaging content. Do remember, you only have 15 seconds to capture the attention of your audience. Don’t miss to make it effective. The usage of Hashtags with your reels will help you reach wider audiences. 

By following these tips, you can make sure your content or reels reach the engagement it deserves. Let’s understand the tips in detail to get the most out of your efforts.

Figure out how to Target audience Interacts:

In this world of technology, in any business, the prime step is to figure out the audience. Through the insights, you can track your audience's active time on the Instagram platform. This helps you understand at what time your reels should be posted to gain maximum engagement so that your content doesn’t get lost in the shuffle. 

Keep an eye on the below factors to figure out better how to target audience interact:

• Timing is the key

• Quality over Quantity

• Keep an eye on competitors

• Use relevant hashtags

Build an Instagram Strategy:

Now you have already figured out your target audience and the timing to post your content, it’s time to build a strategy. Here are some tips to get you started:

1. Keep Track of Audience:

As discussed above targeting your audience is very crucial for the success of leads. Always keeping track of your audience preferences and timings is very important to understand for keeping them engaging with your reels. Instagram analytics helps you know the breakdown of the insights for the audience who follows you with insights, of the audience who has engaged with your content, or for the audience where your content is reached. 

1. Frequency of Posting:

Consistency keeps you going! As the term suggests frequency plays a crucial role in bringing you followers. The content you post should be in the time when your followers are more likely to be active. If you post when your followers are busy, the posts are more likely to get lost in the feeds. So if you are looking to increase engagement with your audience on Instagram, you should follow a consistent posting principle. Follow a regular frequency in posting your Instagram reel upload time. 

1. Quality Over Quantity:

Of course, it is essential to concentrate on quality over quantity. So it is essential to focus on the quality of the content or reels that are posted and keep it more interesting and engaging. Do some experimental stuff in choosing the content with different types to know actually which works better for your audience and create reels accordingly, rather than sticking to the same one. Keep your offerings unique to stand out from the crowd.

1. Keep the Content Relevant:

This is very obvious that content should be relevant. Analyze your past, with insights of audience engagement and interests to keep it simple. Keep the content more relevant and engaging to your brand so that the audience shows interest in your content. This strategy helps you keep your audience engaged and your content balanced. 

1. Algorithm:

When you access your past work and the contents you can finalize an algorithm that best works for you. Do experiment with different strategies and techniques to build a unique strategy that fits best with your business. 

Here are a few things to consider when going through an algorithm:

• Posting new content regularly helps you favor your algorithm.

• The algorithm also favors engaging content, so make sure to keep your content interesting and engaging.

• The algorithm also stands toward the account that is active and interacts with people frequently, so stay active with your account and interact with your followers.   

1. Experiment with A/B Testing:

If you wish to have more engagement and active users, then A/B testing helps you with better understanding and interacting with your audience. In simple terms, A/B testing is said to be taking to strategies named ‘A’ and ‘B’ to perform and check which works better to give us the desired outputs. To do this we have to post both versions of reels at different times and analyse which has better engagement. After a few days or a couple of weeks, you get an idea of which has performed better so that you can adjust your posting schedule accordingly. 

Some tips to get you started:

Now that you have figured out the best time to post your content on Instagram, it’s time to put some strategy to engage better.

1. Locate your audience:

Finding your audience is as important as finding the best time to post. The number of followers helps you figure out where your audience is located. This not only influences the type of content you produce but also when you should post your content in the first place.  So start by following where your customers are with a creator or a business account initially on Instagram. 

1. Experiments with Different Formats:

There is no scarcity of formats to try. Do give it a try with different formats to understand the flow better. There are a variety of formats for reels you can experiment with, from how-to-videos to mini-stories. Figure out what type of content suits your business or your audience react to and create reels accordingly. 

1. Provide Ocean of Contents:

This tip is very obvious, whatever the business or brand is. If you are a creator then it is your responsibility to provide good idea about your services and products. Keeping it transparent helps you audience engage better with your content and eventually increases the curiosity on your brand. We do understand it is very hard to often come up with a creative content or fun ideas. Instead keep it simple and curious at times to engage your audience better by posting the Vlogs. 

1. Keep it Unique:

It is very important to provide unique content every time you post. To attract a large number of audience you need to keep it new and unique to make it special. This might sound little hard, but this helps you be yourself. This strategy helps you stand out from the crowd, where all others produce same content in the same way. Creativity with uniqueness are two factors that plays a lead role in taking your brand to the next level. 

1. Understand your audience:

As discussed above, understanding your audience preferences, time zone and demographics help you determine the best time to upload reels on Instagram. Luckily, Instagrams analytics help you provide insights on this. You can see the breakdown of the insights on Instagram Analytics for the audience who follows you, the audience who has engaged with your content or the audience your content has reached.

The Wrap:

Hope you got an idea of the best times to post on Instagram. By following these tips and tricks you can build a strategy that helps your business or brand achieve personal goals. If you are looking to increase engagement and followers on your Instagram the best time to post is when your audiences are active. As mentioned above try to find your audience which helps you with better results to get engaged with. So fixing your audience is as important as finding the best time to post your content on Instagram. By applying the tips we have mentioned above you will be able to attract and refrain more engaging audience on Instagram reels.

Go for our professionals with a team of experts from Bee Online to create high-quality content or reels that help your audience to engage better. 

Frequently Asked Questions on Best Times to Post on Instagram

1.Does the ideal posting depend on the audience?

Yes, the ideal time varies depending on the audience and followers. There is no specific best time to post on Instagram, as the best time varies depending on the content, post, audience and other factors. However, some general guidelines for posting on Instagram would be preferred during the popular times that have been mentioned above in the blog. 

2. Is Quantity over Quality more important?

It is usually sad that quality is preferred more when it comes between quality and quantity. Even if you prefer to post consistently with precise timing without the quality of content or post then the effort and time put into it will go into vain. Instead, opt for quality over quantity even if it slightly hampers the quantity.

3. Do weekends have better engagement than weekdays?

Our answer would be No. As mentioned in the blog people tend to plan or take breaks during weekends, which has an impact on engagement comparatively during weekends. Weekdays have better engagement compared to weekends. So choose the best time that suits your brand or business by experimenting the tips and techniques revealed above. 

4. Do hashtags work on Instagram?

Yes, they do. Hashtags work on Instagram as they are important content to help them find your content. Every video, reel or post on Instagram comes with hashtags to make it easy to figure it out. Many businesses even use custom hashtags to gather all the posts in one place to make it easy for their followers to find all relevant posts of their brands in one place. 

5. Can I gain a sizeable following without any strict posting schedule?

Actually, all businesses or brands have some sort of schedule to enjoy the benefits they acquire through the posts. A certain amount of consistency is a must to gain sizeable followers for your page. It is advisable to have a posting schedule, but not being precise or very strict with the timing is fine.