Client - United-Ortho.com

Objective

To build and scale organic search presence from the ground up for United Ortho—a U.S.-based orthopedic product manufacturer—by designing a fully SEO-friendly website and implementing a holistic SEO strategy that drives meaningful traffic and rankings.

Initial Challenges

Website had no SEO structure in place (fresh build).

Zero organic traction, visibility, or rankings for core keywords.

Needed to compete against high-authority medical and B2B competitors.

What We Did

Area	Key Actions Implemented
Website Build	Built the entire site from scratch with a clean, SEO-optimized architecture.
Collection Pages	Created SEO-friendly collection pages targeting high-volume orthopedic product categories.
Product Pages	Manually optimized all product pages for metadata, H tags, schema, and page speed.
Competitive GAP Pages	Identified and built content pages to cover keyword and topic gaps vs. competitors
Hub/Spoke Content Model	Developed a content framework linking primary categories (hub) to 10+ relevant blog posts (spokes) each.
Blog Strategy	Created educational blog content to target top-funnel traffic and build authority.
Technical SEO	Implemented proper indexation, schema markup, mobile optimization, and internal linking.
Keyword Tracking & Mapping	Mapped primary and secondary keywords to each page and continuously tracked growth.

Performance Snapshot: Keyword Rankings Growth

Highlights of What Drove the Growth

SEO Pillar	Details
On-Page SEO	Smart URL structure, header optimization, E-E-A-T content on every product and category page.
Technical Foundation	Fast loading, mobile-first, clean codebase with XML sitemaps and schema markup.
Content Depth	Each category and blog backed by long-form, helpful content that answered user intent.
Internal Linking	Used hub/spoke model and silo structure to funnel link equity to product/collection pages.
Keyword Strategy	Focused on bottom, mid, and top funnel keywords by intent using GSC and SEMrush data.

Conclusion

From only 6 total ranking keywords on page 1 in January 2022 to 1,230 page 1 rankings by May 2025, Bee Online helped United Ortho scale from zero to a leading organic presence in the orthopedic ecommerce space. This was achieved through a methodical, structured SEO strategy from site architecture to content and CRO.

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