Bee Online's social media strategy for Indian brands starts with a platform and audience audit establishing where your customers are active and what content formats generate engagement in your specific category. This produces a content calendar with defined ratios - typically 70% value-driven content and 30% promotional - across the agreed platforms. Performance is measured monthly through engagement rate, reach growth, and traffic-to-website. Social media content is built from the same keyword and topic research that drives the SEO and content marketing programme - ensuring cross-channel consistency rather than siloed strategies.