Platform prioritisation should follow your audience, not platform popularity rankings. For Indian B2C brands targeting 18–35: Instagram for discovery and short-form video, YouTube for longer content and searchability. For B2B brands: LinkedIn is essential, WhatsApp Business for nurturing and direct client communication. For regional language audiences in Tier 2 and 3 cities: Facebook and YouTube in Hindi or local languages still outperform newer platforms. Two to three platforms executed consistently always outperform five done inconsistently. Every platform's content should be informed by your SEO keyword research - the same topics your buyers search on Google are the topics that perform on social.