Bee Online needs six things to start a new digital marketing engagement: your business overview (what you sell, who your customers are, your key differentiators), your current digital assets (website URL, social profiles, and any active advertising accounts), access to Google Analytics 4 and Search Console to audit current performance, clarity on your primary business goal and timeline, your approximate marketing budget, and examples of competitors or brands whose digital presence you admire. The most valuable data is often your existing content and SEO performance data from Search Console - it immediately shows where the biggest organic opportunities exist.