A WordPress website uses an open-source CMS with pre-built functionality - themes, plugins, and a non-technical content management interface - making it faster to build, more affordable, and manageable by non-developers. A custom-coded website is built from scratch, offering complete design and functionality freedom but at 3–5× the build cost and significantly higher maintenance complexity. WordPress suits most Indian SMBs and startups. Custom development is right only for unique functionality requirements that no plugin can replicate. Whichever route you choose, pair it with UI/UX design process before development begins ensures the architecture reflects how users actually navigate.